NEWS

The Team Building Natura® Sustainability Challenge Is Coming

Turning Sustainability into a Real Experience

What if sustainability in the workplace could become a real experience—one capable of engaging every team member, raising awareness and generating measurable impact?

What if it could take the form of a step-by-step journey filled with quizzes, reflections and practical actions, where learning happens naturally—and even playfully?

Questions like these led to the creation of DoGood People, the partner with whom, on November 17, 2025, we will launch the first Italian edition of the Team Building Natura® Sustainability Challenge—an initiative designed to turn ESG values into actions, and actions into learning.

DoGood People: From Startup to an Internationally Recognized Company

From the vision of Ignacio Barriendos, a professional with a background in HR and a deep understanding of the role people play in driving change, a startup was born that combines technology, gamification and ESG learning (Environment, Social and Governance) within a single platform.

The Goal?

To transform sustainability into concrete action through an approach that is accessible, engaging and enjoyable.

In just a few years, the startup has grown rapidly, attracting investors, companies and strategic partners at both national and international levels. Today, it has become a reference point for organizations seeking to translate ESG values into measurable and meaningful actions—not only in Spain, but also across Europe and other parts of the world.

New Collaborations and Opportunities

Today, DoGood People continues to expand its horizons, exploring new markets and partnerships to spread a practical and transformative approach to sustainability.

And of course, Italy could not be left out.

A Natural Partnership

This is how we came into contact with Ignacio Barriendos and his team, with whom we share the ambition to generate real impact for people and organizations.

From the very first meeting we felt a strong affinity, which encouraged us to explore the DoGood People ecosystem with curiosity and openness. What we discovered was an approach to sustainability deeply aligned with our own vision.

Step by step, we experienced firsthand the potential of their project and decided to embrace the challenge of launching together the first Team Building Natura® Sustainability Challenge in Italy.

An innovative initiative that fully reflects the spirit of Team Building Natura®, especially because it aims to generate real impact by placing people and teams at the center of the experience.

Three Weeks of Interactive Challenge

So what does this initiative look like in practice?

It is a three-week interactive challenge, where different corporate teams will compete to earn the title of Sustainability Champions.

A Dedicated App

Through a dedicated app, participants will be invited to engage every day, completing actions, tackling challenges and answering quizzes focused on the sustainability topics we have selected.

Each completed activity contributes to both individual and team scores, creating a dynamic journey of discovery, learning, collaboration and growth—without forgetting the fun.

Global Ranking

The results achieved by each team will contribute to the global ranking, which at the end of the three weeks will determine the winner of the first Team Building Natura® Sustainability Challenge.

At the end of the challenge, every team will receive an impact report detailing both individual and collective metrics, while the top three teams in the ranking will win special prizes offered by Team Building Natura®.

Focus of the Team Building Natura Sustainability Challenge

For this first edition of the Team Building Natura® Sustainability Challenge, we have chosen to focus on themes that are particularly meaningful to us.

The content of the challenge explores two of the three ESG dimensions—Environment and Social, with the aim of promoting awareness, responsibility and well-being within corporate teams.

In particular, the challenge will address topics such as protection and conservation of natural resources, energy saving, work stress management and self-leadership.

Prizes Offered by Team Building Natura®

As with any challenge, we could not miss the opportunity to reward the top three teams in the final ranking.

First Place

The team that reaches the top of the podium will win one of our half-day outdoor team building experiences, the Natural Team Connection format, hosted in one of the beautiful WWF Oases across Italy.
An opportunity to share a unique experience with their team while also supporting the work of the WWF.

Second Place

The second-place team will receive a €500 credit to donate to a non-profit organization of their choice.
All they need to do is tell us which organization they would like to support—we will take care of making the donation on behalf of the team.

Third Place

Finally, the third-place team in the global ranking will receive our eco-friendly recycled cotton tote bags.

Registration

Registration for the Team Building Natura® Sustainability Challenge requires a participation fee of €1,000 (VAT excluded) per team, for up to 25 participants per team.

What if You Want to Use Funded Training Programs?

If your company uses funded training programs, we invite you to explore this opportunity carefully.
There are all the necessary elements for the Team Building Natura® Sustainability Challenge to be included within corporate training plans.

Description of the Training Program

First of all, a complete description of the training program is available, including content, objectives, duration and details of the skills and competencies developed throughout the challenge.

It is also possible to request a report of the actual training hours completed during the three weeks, both for individual participants and for teams.

Reports and Metrics

The platform also generates detailed reports with specific metrics, including percentage of modules completed, number of actions performed, knowledge acquired, quizzes and tests completed, overall engagement levels and much more.

Certificate of Participation

At the end of the Team Building Natura® Sustainability Challenge, DoGood People will issue a personal certificate of participation, confirming completion of the training program.

In short, all the requirements seem to be in place to include this challenge within your company’s training plan. You simply need to verify its feasibility internally with the relevant people in your organization.

Alternatively, you can contact us and we will connect you with one of our partners.

Want to Learn More?

If you would like to explore the initiative further, we invite you to attend one of the two presentation webinars scheduled for:
Tuesday, October 21, 2025
Friday, October 24, 2025
at 12:00 PM.

You can register for the webinar directly through the event landing page.

During the session we will share all the relevant details and answer any questions or curiosities you may have.

If you wish, you will also have the opportunity to request a one-to-one call to clarify any final questions before registering.

Ready, Set, Go!

So this is not only about training and learning—but also action, play, fun and healthy competition.

On November 17, 2025, do not miss the opportunity to take part in the first Italian edition of the Team Building Natura® Sustainability Challenge.

We are ready. Are you?